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A JTI (Japan Tobacco International) — empresa multinacional que possui 10,5% do market share mundial de tabaco — tinha um objetivo: engajar os colaboradores a participar da GPTW (Great Place To Work). Para fazer isso sem cair na mesmisse, nossa ideia foi convidá-los dando uma nova roupagem a um propósito que já conhecem: join the idea (JTI). E, assim, ele se tornou “Jogue Tuas Ideias”. O resto, você confere nesse case aqui, megaelogiado pelo cliente e que ficou a cara da JTI.